18 Dec 20
Good photos of your property could persuade a buyer to close a deal, or at least see the property! It is not about photo techniques. A clean atmosphere helps you show off some details of the property, such as: windows, doors, general condition, natural illumination, functional spaces and so on.
Before you go crazy snapping photos, remember quality is always better than quantity. Of course, a minimum number of photos is essential to upload a property to your digital inventory. Be sure to match your photos with your descriptions. If you need 5 photos of a specific space to describe all the amenities that it includes, go ahead.
To help you on this mission remember:
Tell a beautiful story through your photos
You are the guide for your digital prospects. The first photo should be a wide-angle of the front of the property. Knock on the door and start your sequence inside the house - you are the eyes of your buyers.
Do your best to make the buyer feel inside the space, understanding its dynamics and, of course, noticing its most positive details.
Forget photo filters and any Photoshop adjustments. If the property is dirty, clean it before.
Potential customers tend to imagine themselves living in the property. Visualizing what their routine and lifestyle would be in that environment. For this reason, too many personal objects can hinder the experience. To not run this risk, the recommendation here is to remove all personal items when taking the photos, leaving the space non-personal but, at the same time, inviting for those who need to dream of living there.
Avoid using flash and use natural light to your benefit when shooting. Some professionals photographers consider that the first hours of the day or the last hours before sunset provide better natural lighting indoors.
Still thinking about the importance of trying to produce the best possible buyer’s experience when entering the property, it is essential to be aware of the angle of each photo. The golden rule is to simulate people’s views. So, the ideal position of the camera is eye level. Of course, to photograph some details, you will need to change the angle. And that’s fine!
Shaky, blurry, unfocused photos should not be used under any circumstances. You do not need to rely on a professional to take the pictures, but you should also not neglect the quality of what will be posted on your website.
Thanks again for your visit. We hope that information helps you.
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