Before you close your deals, a long and winding road usually needs to be paved. In most cases, you have to target lookers and get their attention.

But How?

We’ve put together a few ideas to support you on the hard road you have ahead. By the end of this article, we will have given you some tips and insight on how to gain exposure and turn lookers into hot leads. First and foremost, you need to understand why they are looking at properties, and for the most part, they will fall under the below categories:

• Budget for an investment
• Opportunity
• Need

Look around and check out what your direct competitors are doing.

Whatever the reason for their interest in looking at properties, you need to be prepared to spend some time hand holding the lookers to gather the appropriate information. Here are some general questions that can help you identify your lookers’ unique and specific needs:

• Are you looking for a property to live or invest in?
• How much are you willing to spend?
• When do you need to move in/open your business/rent the new property?
• What type of property meets your needs?

After getting to these answers, it’s time to do your best as a salesperson, and that’s when you’ll need to show your potential buyer that you are the right person to help them. And have no doubt, they will assess your level of commitment, honesty, and competence, so take this opportunity to showcase your high-quality skills and guarantee unquestionable trustworthiness and reliability from the get-go. Nobody trusts a real estate agent who is not 100% sure about the features of the property they are selling make sure you know your stuff.

Consider using digital platforms to organize your properties with specs, details and photos. It’s 2021, so take advantage of current technologies and have the digital world work with and for you. Be everywhere and be ready!

And last but not least, you don’t want to just meet your lookers’ expectations…you want to knock them out of the park! With these tips for capturing quality leads, you will surely be more convincing and prepared to be a real estate agent.